2026 LinkedIn Strategy for Established Business Owners

In this session, Shanee Moret breaks down the complete 2026 LinkedIn strategy for established business owners. The framework covers positioning, the 1-1-1-1 system, authority signals, and how to turn LinkedIn into an inbound client channel.

Chapters

• 0:00 Why LinkedIn matters more in 2026
• 3:15 What changed: AI search and discovery
• 7:30 LinkedIn is three channels, not one
• 12:00 The 1-1-1-1 framework explained
• 18:45 One category: choosing what to be known for
• 22:30 One buyer: defining your ICP
• 26:00 One CTA: consistency over variety
• 29:15 One offer: aligning everything
• 33:00 Authority signals that matter now
• 38:00 The 90-day rollout plan
• 42:00 Q&A