Making Business Owners Own Their Market
This system is built on the belief that expert business owners who commit to strategically sharing their expertise through live video, long-form video, and written content on high-performing platforms earn sustained trust, mindshare, and inbound leads in the age of AI.
Building on LinkedIn since 2020 · Last updated: March 2026
Built Around What Makes You Human
The Things AI Can't Do (Yet)
Live Video
Unscripted. Unedited. Unbeatable for trust. Nothing proves you’re a real expert faster than thinking out loud on camera.
Long-Form Video
Go deeper than a 60-second clip. Real expertise. The kind of depth that makes someone stop scrolling and think, “This person actually knows what they’re talking about.”
Long-Form LinkedIn Newsletters
Your best shot at showing up in Google AI Mode and ChatGPT. Indexed, distributed to inboxes, and rank for the exact searches your buyers make.
Execution View
How each step
gets deployed.
Same seven-step sequence, shown in operational detail.
Ideal Client Profile
Category
Call to Action
Core Offer
Step 01 — Foundation
Strategy & Category Ownership
Audit top skills and top clients. Identify the niche you can dominate within 3–6 months. Define the Rule of One: one goal, one audience, one CTA, one category.
See full breakdown
Step 02 — Positioning
Profile & Positioning
Optimize LinkedIn profile for human trust and AI crawlability. Every element points to one destination.
See full breakdownStep 03 — Distribution
LinkedIn Newsletter Launch
Launch with a filtered title. Research what currently ranks on Google AI Mode for your terms. Build a subscriber list segmented by interest.
See full breakdownStep 04 — Engine
Live Video Engine
Monthly LinkedIn Live events. Invite 1,000+ connections. Structured 3-point outline with natural CTAs. This is the core asset everything else scales from.
See full breakdownStep 05 — Multiply
Content Repurposing
One live becomes 4–5 newsletters, 8–12 short-form videos, 4+ text posts. Cross-post to YouTube. Embed videos in newsletters for cross-platform corroboration.
See full breakdownStep 06 — Own
Rank in AI Search
When someone asks Google, ChatGPT, or Claude for the best in your space — your content should be the answer. This is category ownership in 2026.
See full breakdownStep 07 — Scale
Data-Driven Scaling
Review external metrics AND internal metrics (inbound calls, close rate, client quality). Double down on what converts, not just what gets views.
See full breakdown
Founder, Growth Academy
Shanee Moret
Hey! I'm Shanee Moret — founder, personal branding strategist, and proud mom of a human, 2 dogs and a cat.
My business journey wasn't planned — it was forced by a moment of truth. In 2018, I was working a regular job as a single mom when my daughter got sick. I spent 12 days in the hospital, refusing to leave her side. My boss gave me an ultimatum: return to work or lose my job. I chose my daughter. I never returned.
I bet on myself. I discovered LinkedIn and started cold messaging people. Most ignored me. I hated outbound. So I set a challenge: post one video a day for 30 days. Within a week, people started reaching out. By 60 days, I'd gone from 100% outbound to 100% inbound.
Then I took it further — live video, webinars, YouTube. Video changed my life. It gave me freedom. It built my business. It created opportunities I never imagined.
Today I help founders and CEOs share what they know in a way that gets the attention of the people they want to attract.
My mission is simple: to serve as your catalyst. All you need is the courage to start.
Featured in Entrepreneur Magazine
Quantified Case Studies
Named clients. Before-and-after numbers. Revenue impact.
Every result is from a real participant who followed the system.
Billionaires in Boxers
Went from zero inbound clients to $24K in monthly recurring revenue. Newsletter strategy drove 2,800+ subscribers and 22 close calls from targeted LinkedIn distribution.
Read case studyRecruitment Consultancy
Built a newsletter-led inbound engine after relying on outbound. Closed a $50K deal plus a second $100K–$150K contract, generating $200K+ in Q1 2025.
Read case studyCorporate Speaking Coach
Shifted to daily, story-driven LinkedIn content and tighter positioning. Reached 100K followers in 5.5 months, hit 20M views on one post, and attracted stronger inbound opportunities.
Read case studyClient Testimonials
Live ROI Calculator
This model shows why higher-ticket offers create bigger upside with this system. At scale, one monthly live event can compound into meaningful inbound revenue.
Assumptions used:
Invite cap = min(connections, 4,000/month)
Registrants = 12.5% of invites
Live attendees = 14.8%-25% of registrants
Inbound leads/event = ~3% of average live attendees
Client close model = 1/3 of leads (average to upside range)
With 4,000 connections and a $50,000 offer, this model projects ~4,000 invites/month, 500 registrants, 74-125 live attendees, ~3 inbound leads/event, and $150K-$200K additional quarterly revenue from one live event per month.
Strategic Marketing for Business Owners
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