Step 1: Strategy
Start with the
right strategy.
Know who you need to attract, what they need help with, and what you can share to prove your expertise while being useful to them. Create a format and schedule you can sustain. Build the system around your strengths and the business you want to grow.
Ideal clientUseful expertiseSustainable plan
Step 2: Go live
Start sharing
on live video.
Why live video? Few of your competitors go live, and fewer do it well.
Why LinkedIn? You can invite up to 4,000 first-degree connections to your live video events over four weeks, without paying for ads. LinkedIn reports that its audience has 2× the buying power of the average web audience.
Event invitation limits ↗ · LinkedIn audience data ↗
Step 3: Convert
One clear
next step.
Give viewers one call to action that connects what you taught to the help they need next: register for a training, join your email list, or book a conversation. Choose one for that event.
Make the action easy to take during the live and from the replay. Follow up personally with people who show interest, and track registrations, sales conversations, and paid clients.
One eventOne CTAA measurable next step
Step 4: Multiply
One live.
Many ways
to be found.
Use AI to turn the session into email campaigns, LinkedIn posts, video clips for LinkedIn and YouTube, newsletters, and articles for your website.
Review for accuracy and keep your point of view. Each useful answer becomes another way for people and AI search tools to discover your expertise, without starting from scratch on every channel.
Email campaignsVideo clipsLinkedIn contentWebsite articles
Step 5: Improve
Build a system
that gets better.
Review what brought the right people in, which questions mattered, and which calls to action led to conversations and sales. Use those signals to improve the next session.
Build a repeatable follow-up process that welcomes subscribers, continues useful conversations, and grows a permission-based email list you own. Over time, invite that audience to your own webinars as well.
ReviewRefineFollow upGrow your private list