Step 02 — Positioning
Profile & Positioning
Your LinkedIn profile becomes a conversion page, not a digital resume. Every section should validate expertise and move the right buyer to one next action.
What You Do
- Rewrite headline around category + audience + outcome.
- Structure About section with diagnosis, method, proof, CTA.
- Refresh Featured section with best assets and a clear next step.
Success Signals
- Profile visitors convert into inbound DMs or calls.
- Prospects reference your profile language on calls.
- Your profile filters out low-fit buyers faster.
Common Mistakes
- Leading with titles and credentials without a buyer problem statement.
- Too many CTAs with no obvious next action.
- Generic positioning that sounds like everyone else in your market.